Prateek Canery - Soft Brim Media

About project

Period: May 2022 – Sep 2024

Client: Prateek Canery

Subject: Real Estate

Real estate refers to property consisting of land, buildings, or natural resources. It involves buying, selling, and renting properties for residential, commercial, or industrial use. The real estate market is a significant part of the economy, and it includes various activities such as investment, property development, and management. Real estate also encompasses the legal, financial, and regulatory aspects of property transactions.

Our Task Was

A well-structured 3-month SEO plan is essential for improving website rankings and driving organic traffic. The first month focuses on building a strong foundation by conducting a detailed SEO audit to identify and fix technical issues like broken links, indexing errors, and site speed. Comprehensive keyword research helps target relevant, high-traffic keywords. On-page SEO tasks like optimizing meta titles, descriptions, headers, and images ensure better search visibility, while improving technical aspects such as mobile responsiveness enhances the overall user experience. Updating old content, implementing internal linking, and addressing crawl errors also play a crucial role in boosting SEO health.

In the second month, the emphasis shifts to content creation and off-page SEO. Developing high-quality, keyword-optimized blogs and articles enhances website credibility and user engagement. Backlink building through guest posting and outreach boosts domain authority and improves ranking potential. Local SEO efforts, including optimizing Google My Business and local citations, are vital for location-based businesses. Social media engagement also helps drive traffic and raise brand visibility. Schema markup is implemented to help search engines better understand the site’s content, which can result in enhanced search visibility and better rankings.

By the third month, it’s time to track performance and implement advanced SEO strategies. Monitoring keyword rankings and website traffic helps assess the effectiveness of the strategies and allows for adjustments. A/B testing of meta titles and descriptions improves click-through rates, while fixing any broken links ensures a smooth user journey. Optimizing for voice search by targeting long-tail and conversational keywords ensures the site is prepared for emerging search trends. Additionally, enhancing user experience through better navigation, quicker load times, and competitor analysis can help adapt strategies for further growth. By following this structured SEO plan, businesses can achieve sustainable growth and improved rankings in the long term.

Process

Month 1: Research & On-Page Optimization

Conduct an SEO audit to fix technical issues.
Perform keyword research and optimize meta titles, descriptions, and content.
Improve website speed and mobile optimization.

Month 2: Content Creation & Local SEO

Publish high-quality, keyword-optimized content.
Focus on local SEO (Google My Business, citations).
Start link-building and social media engagement.

Month 3: Backlink Building & Performance Monitoring

Focus on acquiring quality backlinks through outreach.
Monitor keyword rankings, traffic, and adjust content.
Optimize internal linking structure.

Month 4: User Experience & Conversion Rate Optimization

Enhance website navigation and improve UX/UI.
Test for better CTAs (Call to Actions).
Optimize for voice search and long-tail keywords.

Month 5: Advanced Strategies & Technical SEO

Implement schema markup for rich snippets.
Fix any broken links and optimize site architecture.
Start content repurposing for better engagement.

Month 6: Review & Strategy Refinement

Analyze the overall performance.
Perform a final SEO audit and make adjustments.
Set goals for the next 6 months based on insights.

Result

Results Achieved: Successfully ranked 15 keywords and gained 400,000 impressions, boosting visibility and organic reach. 🚀

Conclusion

A well-structured SEO strategy has led to significant growth, with 15 keywords ranked and 400,000 impressions achieved. This success highlights the power of effective keyword optimization, quality content, and strong backlinking. Continuous monitoring and strategy refinement will ensure sustained growth and higher rankings. 🚀

Here’s Ranked Keyword List: