About project
Period: Mar 2024 – Sep 2024
Client: Awesome Online Shop
Subject: Real Estate
Our Task Was
Google Ads:
- Conduct keyword research focusing on location and property types (e.g., 3 BHK, 4 BHK).
- Set up location-based targeting, focusing on users searching in Noida.
- Use ad extensions (site links, call, and location extensions) to improve visibility.
- Implement remarketing campaigns targeting previous website visitors.
Facebook Ads:
- Target custom audiences based on location, interests (real estate, luxury living), and demographics.
- Create carousel ads showcasing different property options.
- Use lead generation forms for easy inquiries.
- Set up retargeting ads for users who interacted with previous ads or website visits.
Instagram Ads:
- Create Visually Appealing Ads: Use high-quality images and videos of properties (3 BHK, 4 BHK, luxury) for carousel or story ads.
- Targeting: Leverage detailed targeting based on interests, behaviors, and location (Noida, luxury living, home buyers).
- Engagement: Use interactive features like polls and swipe-up links to increase engagement and drive traffic to the website.
- Hashtags: Use relevant hashtags to increase organic reach, such as #LuxuryLiving, #RealEstateNoida, #DreamHome.
Performance Ads:
- Conversion Tracking: Set up conversion tracking to measure actions like lead generation and inquiries.
- Optimization: Use performance-based metrics to optimize campaigns, adjusting bids and targeting based on real-time data.
- Ad Copy Testing: Experiment with different ad copies to see which resonates best with your audience and drives the most conversions.
- A/B Testing: Continuously test different formats and visuals to identify the highest-performing ad sets.
Process
Keyword Research: Focus on identifying high-traffic keywords like “Luxury Flats in Noida” or “3 BHK Flats in Sector 150 Noida.” Target specific terms related to property type, location, and budget to improve visibility in search results.
Target Audience: Define your target audience using demographic factors like age, income, and interests, alongside geographic targeting for areas such as Noida and Sector 150, ensuring ads reach potential homebuyers.
Ad Creation: Design engaging ads using various formats such as carousel ads to showcase multiple properties, videos to provide virtual tours, and stories to create a sense of urgency or excitement about limited availability.
Lead Generation: Incorporate lead forms in ads, allowing interested users to submit their details for more information. This enables quick follow-ups and streamlines the inquiry process.
Remarketing: Retarget users who have previously interacted with your website or clicked on ads. Offer new incentives or updated property details to reignite interest and drive conversions.
Optimization: Continuously monitor and adjust campaigns based on performance metrics. Track key indicators like click-through rates (CTR), conversion rates, and cost per acquisition (CPA), making data-driven changes to maximize campaign efficiency.
Result
After investing 10 lakh rupees in a targeted digital marketing campaign, we successfully generated 1,000 high-quality leads. This resulted in a significant business impact, with the campaign contributing to a remarkable 1,000,000,000 rupees in revenue. The strategic approach, including well-researched keywords, demographic targeting, and optimized ad creation, helped achieve these impressive results. By focusing on quality leads rather than quantity, we maximized the return on investment (ROI). This success underscores the power of targeted marketing in driving business growth, delivering substantial value with a well-optimized advertising strategy.
Conclusion
the targeted paid marketing strategy for Samridhi Luxuria Avenue proved highly effective, generating 1,000 quality leads and significantly contributing to business growth. With a strategic blend of Google Ads, Facebook, and Instagram, along with optimized creatives and precise audience targeting, the campaign drove remarkable results. This approach emphasized not just quantity, but quality leads, ensuring a high return on investment and increased revenue. The success highlights the power of a well-executed paid marketing strategy in driving business expansion in the real estate industry.